Lahore, 31 January 2024: In a groundbreaking development, TransGroup FZE has clinched the international media rights for the ninth and tenth editions of HBL PSL, setting a new record with a remarkable 41% spike in the rights’ value. This significant milestone marks a turning point for the T20 league on the global stage.
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Record-Breaking Rise: TransGroup FZE Snags HBL PSL International Media Rights with 41% Surge
The Pakistan Cricket Board in Lahore announced on January 31, 2024, that TransGroup FZE has secured international media rights for the ninth and tenth editions of HBL PSL. This is a groundbreaking development as the rights’ value has spiked by a remarkable 41%, setting a new record. This achievement represents a significant turning point for the T20 league on the global stage.
Six-Way Battle:
The bidding war for HBL PSL’s international media rights saw six major players vying for the coveted rights. Among them were ARY Communications/Myco, IMC (GEO), SuperSport, Willow TV (Times Internet), and Flow Sports.
TransGroup FZE’s Global Win:
TransGroup FZE emerged triumphant, securing global media rights for all regions except Pakistan. This comprehensive deal includes PSL TV broadcast and live-streaming services, solidifying HBL PSL’s global footprint.
Strategic Shift in Rights Allocation:
Unlike before, when international rights included both FTP and HBL PSL, this time, the focus was solely on the HBL Pakistan Super League. This strategic shift underscores the league’s commitment to elevating its presence on the international stage.
TransGroup PSL 2024
Trans Group Commissioner’s Perspective:
Naila Bhatti, the League Commissioner, emphasizes the HBL PSL’s global allure with record-breaking international media rights sales, showcasing its expanding influence beyond Pakistan.
COO’s Statement Trans Group
Rao Usman Hashim, COO of Trans Group, expresses pride in securing global media rights for the upcoming HBL PSL editions, highlighting their longstanding support, dedication, and eagerness for a robust global strategy to maximize PSL’s reach and commercial value.
Media Advisory:
Media houses are kindly urged to use the correct event nomenclature in their texts, headlines, and bulletins for accurate and responsible reporting.
Conclusion:
TransGroup FZE elevates HBL PSL’s media rights, setting a global benchmark. The upcoming editions promise excitement worldwide. Stay tuned for an unforgettable HBL PSL season!